Our roots in Appalachia
Welcome to the heart of The Appalachian Juju Public Interest Project. Here, we share our story, our passion, and our vision for preserving and enriching Appalachian culture for generations to come.
Why We Started: Preserving a Living Legacy
Appalachian culture deserves more than nostalgia—it deserves stewardship.
The Appalachian Juju Public Initiative exists to document, preserve, teach, and celebrate the history, folklore, crafts, and traditions of Appalachia while encouraging civic engagement and cultural pride for future generations.
Meet Juju Berryhill
Founder • Writer • Educator • Appalachian Cunning Woman
My mission is:
Preserving Appalachian history, folklore, folkways, and culture through education, storytelling, art, music, and community action.
Our guiding principles:
Truth
Growth
Community
Stewardship
Respect
We envision a future where Appalachian culture is celebrated, protected, and shared through education, festivals, publications, conservation, and community partnerships.
• Appalachian Juju Press
• Educational Programs
• Mini Retreats (scholarship fund)
• Folk Arts Workshops
• Annual Appalachian Culture Festival
• Digital Archives
• Podcast
• Music
• Cultural Center (future)